Collier and Lee County are experiencing one of the highest growth rates in home service demand across Southwest Florida. With thousands of new residents, constant renovations, and seasonal tourism, service businesses are seeing a massive wave of opportunity.

If you're looking to start or scale your business, here are 10 highly profitable home service industries in Naples, Marco Island, Bonita Springs, Estero, Fort Myers, Cape Coral, and nearby areas.

These industries are expanding fast — and platforms like Diamond Operations Pro make it easier to manage scheduling, dispatching, invoicing, and team organization so you can grow with confidence.

1. Residential Cleaning

Why it’s booming:
Southwest Florida homeowners value recurring cleaning services, especially in gated communities and luxury neighborhoods.

Top services:

• Weekly / bi-weekly cleaning
• Deep cleaning
• Move-in / move-out
• Post-construction cleaning

Average revenue: $150–$450
Ideal clients: families, senior residents, vacation homeowners

2. Vacation Rental Cleaning

One of the strongest and most stable industries due to tourism.

Popular services:

• Same-day turnovers
• Laundry
• Restocking
• Photo reports for property managers

Average per turnover: $120–$400
Success factor: speed + organization + reliability.

3. Handyman Services

A high-demand business with flexible pricing.

Most requested:

• Small repairs
• Mounting & installations
• Painting touch-ups
• Drywall repairs

Average rate: $95–$150/hour

4. Pool Maintenance

Collier and Lee counties have one of the highest numbers of residential pools in the region.

Services:

• Weekly maintenance
• Chemical balancing
• Vacuuming
• Small repairs

Average: $95–$150/month per home

5. Landscaping & Lawn Care

Recurring service with stable year-round work.

Top services:

• Mowing
• Mulching
• Trimming
• Seasonal cleanups

Average revenue: $50–$150 per visit

6. Pressure Washing

Ideal for driveways, roofs, lanais, and pool decks.

Most profitable services:

• Driveways
• Roof soft-wash
• Exterior walls
• Pool areas

Average ticket: $150–$500

7. HVAC Services

One of the most profitable and necessary home services in SWFL.

Top services:

• System maintenance
• Duct cleaning
• Repairs
• Installations

Average revenue: $150–$1,500+

8. Electrical Services

Constant high demand across new builds, remodels, and luxury homes.

Common jobs:

• Ceiling fan installations
• Panel upgrades
• Lighting
• Outdoor electrical

Rate: $95–$160/hour

9. Mobile Car Detailing

Perfect for gated communities and high-income areas.

Services:

• Interior + exterior
• Ceramic coating
• Premium wash packages

Average: $120–$300

10. Pet Sitting & Mobile Grooming

The pet industry is booming in Naples, Estero, and Cape Coral.

Services:

• At-home visits
• Dog walking
• Mobile grooming
• Hourly care

Pricing: $25–$150 per service

How to Choose the Best Business to Start

Ask yourself:

• What kind of clients do I want?
• Do I prefer recurring revenue or large one-time jobs?
• Can I automate the operation to grow faster?
• Do I have experience or can I learn quickly?

Businesses with high demand + recurring work + stable ticket pricing grow the fastest in SWFL.

How to Scale Any Home Service Business

Every one of these industries shares the same operational challenges:

• Team coordination
• Scheduling and rescheduling
• Billing and payments
• Customer communication
• Field documentation
• Photos and job reports

This is where Diamond Operations Pro becomes essential.

With DOP you can:

• Manage your full calendar
• Dispatch teams by distance & availability
• Create checklists for every service
• Generate invoices automatically
• Track drive time, gas, overtime, and tips
• Collect photos and reports directly from the app

DOP helps you grow your service business with structure, clarity, and control.

Final Thoughts

If you live in Collier or Lee County, you’re in one of the best markets for starting or expanding a home service business. Strong tourism, high-income residents, and constant maintenance needs make this region ideal.

The key is to:

✔ Pick a high-demand industry
✔ Offer structured, reliable service
✔ Build processes
✔ Use the right tools to scale

When you're ready to grow professionally, Diamond Operations Pro gives you the operational foundation to run your business like a pro.